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Rough Surface

Know Thyself – Building Awareness for Lasting Impact

Every thriving business reflects the clarity, vision, and values of its leaders. Conversely, businesses that struggle often mirror a lack of self-awareness in leadership. As the foundation of transformation, knowing yourself is not just about introspection—it’s about building alignment between who you are, what your business stands for, and how your team operates.

Imagine a leader navigating without a compass, drifting toward reactive decisions. Contrast this with one who leads with purpose, aligned to their values, leveraging their strengths, and addressing their blind spots. This chapter equips you to be the latter by exploring self-awareness across three dimensions:

Leaders

Your strengths, values, and decision-making tendencies shape every aspect of your business. Self-awareness helps you lead with authenticity and align your actions with your mission.

Organization

A clearly defined mission, vision, and values create a shared framework for decision-making and collaboration.

People

Empowering your team requires understanding their unique strengths and aligning them with the organization's goals.

Teamwork
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